What is Voice Broadcasting?

Voice Broadcasting

is simply a pre-recorded message that can be delivered simultaneously to hundreds or thousands of people via the telephone. The huge advantages of this service are:

  1. It’s amazingly cost-effective compared to employing staff or designing, printing and delivering marketing materials
  2. No room for human error – the message is transmitted exactly as you wish.
  3. The voice message can be whatever best suits your brand - ie, a welsh accent (language) message for your welsh database.
  4. Voice broadcasting is the ONLY way to have a celebrity or your CEO contact every one of your customers simultaneously
  5. A proven success rate
  6. Mass communication
  7. The message can be changed whenever you desire, without having to order a costly reprint of leaflets and flyers or having to retrain call centre staff.
  8. It’s Green – there’s no need to chop down any trees to reap the benefits of this service!

Voice broadcasting

is a mass communication technique, that broadcasts telephone messages to hundreds or thousands of call recipients at once. This technology has both commercial and community applications. Voice broadcast users can contact targets (whether they be members, subscribers, constituents, employees, or customers) almost immediately.

It is a hugely successful method of advertising to current or potential customers - Voice broadcast systems manage a database of phone lists as well as digitally-recorded phone messages. Using telephony components, these computers can simultaneously broadcast thousands of phone messages. Personalized information can be included in the phone messages through the integration of text-to-speech software.

Advanced systems include telephony boards with answering-machine detection, and the logic to properly play a unique message to answering machines without message truncation.

Interactive voice-broadcasting

Interactive voice broadcasting (also referred to as interactive voice messaging) programs allow the call recipient to listen to the recorded message and interact with the system by pressing keys on the phone keypad. The system can detect which key is pressed and be programmed to interact and play various messages accordingly. This is a form of Interactive voice response (IVR).

The actions that can be programmed may include surveys, information confirmation, contact preference confirmation, or navigation through a phone menu. An example of the use of this technology is automated phone surveys, where professional polling organizations place automatic calls to conduct surveys. Respondents are provided survey questions that are answered using DTMF-tone keypad responses.

More qualitative results can be captured by allowing call recipients to leave their own voice message instead of just button presses. This function can not only be used for “grass roots” lobbying, but can be used to allow loved ones to leave voice messages for each other when separated after a disaster.

Voice relay offers Voice Broadcasting

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