Call, text for free, doing well after a shaky start

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Blyk, the advertiser-funded free mobile phone service, has hit its target of 100,000 users. This is good going from what started off as a shaky start.

Launched just 5 months ago, the service is exclusively for 16-24 year olds.

 

What’s the catch?

In exchange for agreeing to receive up to six commercial messages a day, users are given 43 minutes of talk and 217 texts free each month.
The ads range from coupons for Lucozade to student travel discounts.

Yankee Group analyst Declan Lonergan said:

Blyk has the potential to fundamentally change the way mobile communication services are consumed and provided. The fact that it is looking like having early success means it will almost certainly be copied.

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